Guiding Values

Guiding Values

June 2, 2013

How do we carry our Truth into our day to day lives?
How do we structure our work to play to our Strengths and Values?

I asked myself these questions while redesigning this website and my practice.  What I came up with is what I call the Soul of my Business and they've become my Guiding Values in life.  It is how I make decisions, choose who to collaborate with, what products to design and how to create my day.

I use the collective "we" and "our" in places on purpose because I consider the Truth Experience to be a Team thing.  Consider this an open invitation make it yours, to create your own, and to come play in this sandbox of Truth and Values with me.


The Truth Experience is…

A spiritual journey that has nothing to do with religion.

A restructuring of the mind.
A reunion with body and soul.
A return to that clear, calm voice that is my Truth:  my guidance system.

It is Integration with spirit and faith.
Integration with our own higher power and a purpose inclusive of, yet bigger than, Self.

It is where we learn to ask God for what we want and believe that we will hear His answer.

The Truth Experience Is…

The permission to appreciate beauty, excellence, abundance and Self.

It is about dreaming big, believing in our worth, and never settling for something that compromises Self.

Yet it is also a refusal to fall into the belief trap that perfection exists.
It is knowing that my version of Excellence is subjective and sometimes only found by trial and error.

It is about the gift of self-forgiveness when there is more error than trial.
It is living imperfectly and finding the Divine in all of it.

The Truth Experience Is…

A journey into a brave new land.

People choose known hells over unknown heavens every day.
The Truth Experience is having faith that heaven on earth exists.

It is a brave act to excavate, become empowered by and expose our Truth.

It takes courage to unlearn what no longer serves us, especially when we've learned that safety comes with blending into societal norms.

Be Brave.
Ditch the rules and create a play-book.
Be Courageous.
Let's not keep the play-book to ourselves.  Live by it.  Share it.
Create a community around it.

The Truth Experience Is…

A sandbox to play in.

It is the return of childlike creativity that we left behind when life got all serious and adult-like.
We laugh until we can’t breathe.
And then watch, with big, awe-filled eyes, when the Universe comes to play with that laughter.

In the sand, we stop taking ourselves so damn seriously.

It is an adventure home.
An adventure that is never as much fun unless we've done at least one U-turn to get there.

The fun is in the imperfection.
The freedom is in the release of the Illusion of Control

The art happens when we loosen our grip on our idea of what the outcome should look like. Because often Universe has something so much better in store for us.

Serendipity and synchronicity arise out of nowhere, like winks from God, to help play the game.  Inspired action toward those unknown heavens pop into our noggins and we embark again.

The Truth Experience is…


It is loving in, around, over, under - and even in spite of - ourselves.

When in doubt about anything, always choose the option that feels like love.
And hugs are not optional.


I would love to hear from you! 
How do you carry your Truth into your day to day lives?
How do you structure your work to play to your Strengths and Values?

In Truth & With Love,





PS – I learned that our businesses have souls of their own from the lovely Hiro Boga.

PPS - After taking the VIA Inventory of Strengths Survey, I was able to articulate the Soul of My Business and Guiding Values more clearly.  This survey is now something I recommend that all of my clients take so that they can use it to create their own written versions.

As an example of how to make this work for you, my signature strengths line up like this:

Appreciation of Beauty and Excellence
Capacity to Love and Be Loved

From this list, I started writing what each one has meant to me in the past and how I see the strength serving me and my vision of the future.  From that, what was written in this blog post was created.


Photo Credit:  Ellen Yale Photography 
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{ 6 comments… read them below or add one }

Katie Bagby June 11, 2013 at 4:27 pm

Jennifer – reading this I feel my body hum with the possibilities of the “unknown heavens” and the joy of the imperfect now. Thank you! I am inspired! xo, Katie


Jennifer Jennifer June 13, 2013 at 1:18 am

Thank you so much, Katie!! I’ve seen you dance, so I know what being inspired feels like around you… beautiful and glowing. 🙂


sas June 20, 2013 at 2:44 am

JVo your site is GORGEOUS!
I feel like I need to read this over a few times to let it sink in.
My body is shouting a big yes! to it.
You are magic.


Jennifer Jennifer November 24, 2013 at 4:48 pm

Sas! I can’t believe I’m just now seeing this. So fun to see this right after talking to you last week. You, my dear, are magic! xoxo


Rochelle September 25, 2016 at 7:05 pm

lovely butterflies in my tummy reading your words…
your wisdom, like a songbird… singing to my heart…
Fear and Joy… but knowing I can be with it all… and I will find what I am looking for.
I have the faith… and the support from this beautiful life map you created here.

To Sandboxes full of Truth and values and lots of playtime!


Jennifer Jennifer September 26, 2016 at 11:36 am

Thank you, Rochelle! Yes… to Sandboxes full of Truth!


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